{"title":"The Icons","description":"\u003cp\u003e\u003cstrong\u003eTHE DESIGNS THAT DEFINE US.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eStart with the three pieces that best capture the XI Southern Gothic world: Murder Beach, Tiger Reaper, and Leader of the Pack.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChoose your icon, then \u003ca href=\"\/collections\/build-your-fit\"\u003eBuild Your Fit →\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"leader-of-the-pack-hoodie","title":"Leader of the Pack Hoodie","description":"\u003cp\u003e\u003cstrong\u003eFOR THE ONES WHO DON'T FOLLOW.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Leader of the Pack Hoodie is built around one idea: don't follow the herd. A commanding wolf graphic turns a classic hoodie into a statement piece for the ones who lead.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWHY IT WORKS\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA simple everyday layer with a graphic that does the talking. Wear it with denim, boots, or whatever you already live in.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSTART HERE:\u003c\/strong\u003e \u003ca href=\"\/collections\/the-icons\"\u003eShop The Icons\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBUILD YOUR NEXT FIT:\u003c\/strong\u003e \u003ca href=\"\/collections\/build-your-fit\"\u003eBuild Your Fit →\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWANT SOMETHING DARKER?\u003c\/strong\u003e \u003ca href=\"\/collections\/tiger-reaper\"\u003eTiger Reaper\u003c\/a\u003e or \u003ca href=\"\/collections\/murder-beach\"\u003eMurder Beach\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePick your size. Don't follow the herd.\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"S","offer_id":41827268493386,"sku":"","price":50.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":41827268526154,"sku":"","price":50.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":41827268558922,"sku":"","price":50.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":41827268591690,"sku":"","price":50.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":41827268624458,"sku":"","price":55.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/3440\/1610\/files\/wolfback.jpg?v=1735343914"},{"product_id":"tiger-reaper","title":"Tiger Reaper T-Shirt","description":"\u003cp\u003e\u003cstrong\u003eDEATH HAS STRIPES.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBorn from the dark folklore of South Carolina's Lowcountry, the Tiger Reaper is predator, legend, and warning rolled into one. Wear the original.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWHY START HERE\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe original Tiger Reaper tee is the easiest way into the legend—and the foundation for the full fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBUILD THE $50 CORE LOOK:\u003c\/strong\u003e pair it with the \u003ca href=\"\/products\/the-tiger-reaper-of-colleton-county-hat\"\u003eTiger Reaper of Colleton County Hat\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGO FURTHER:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/products\/the-tiger-reaper-of-colleton-county-hat-1\"\u003eTiger Reaper Hat — Camo\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/products\/tiger-reaper-hunter-edition-t-shirt\"\u003eTiger Reaper — Hunter Edition\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/products\/tiger-reaper-war-jacket\"\u003eTiger Reaper War Jacket\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003e\u003ca href=\"\/collections\/tiger-reaper\"\u003eShop the complete Tiger Reaper collection →\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePick your size. Wear the legend.\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Small","offer_id":41881242402890,"sku":"","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":41881242435658,"sku":"","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":41881242468426,"sku":"","price":30.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":41881242501194,"sku":"","price":30.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":41881242533962,"sku":"","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/3440\/1610\/files\/TigerReaperBack.jpg?v=1737510422"},{"product_id":"murder-beach-t-shirt","title":"Murder Beach T-Shirt","description":"\u003cp\u003e\u003cstrong\u003eWELCOME TO PARADISE. BRING YOUR SCYTHE.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Murder Beach T-Shirt puts a Southern Gothic spin on vacation mode. A Grim Reaper lounges on a pink flamingo—because paradise was never meant to be safe.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMake it a Murder Beach fit:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/products\/murder-beach-low-life-t-shirt\"\u003eMurder Beach Low Life T-Shirt\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/products\/murder-beach-low-life-hoodie\"\u003eMurder Beach Low Life Hoodie\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWant the whole collection? \u003ca href=\"\/collections\/murder-beach\"\u003eShop Murder Beach →\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"S","offer_id":42224646488138,"sku":"","price":20.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":42224646520906,"sku":"","price":20.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":42224646553674,"sku":"","price":20.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":42224646586442,"sku":"","price":20.0,"currency_code":"USD","in_stock":false},{"title":"XXL","offer_id":42224646619210,"sku":"","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/3440\/1610\/files\/IMG_3537.jpg?v=1750903097"}],"url":"https:\/\/xisoutherngothic.com\/collections\/the-icons.oembed","provider":"XI Southern Gothic","version":"1.0","type":"link"}